Marketing Communications Strategist
Temitope Osunboyejo
I find the story worth telling, shape how it's told and build the strategy that helps it travel.
Strategy starts with knowing what matters.
I have always been interested in what makes people care.
That instinct has followed me through eight+ years in marketing and communications, from media and advertising to luxury fashion, beauty and technology. I have built campaigns, shaped positioning, led communications and PR, grown communities and helped brands work out what is actually worth saying.
My approach moves between the big picture and the details that make it real: finding the idea at the heart of a brand, working out how to position it, and carrying it through campaigns, content and the way people experience it.
Luxury beauty sharpened the same instinct at the closest possible distance: the customer. Working across Valentino Beauty and activations for Prada, Mugler, Fenty Beauty, Huda Beauty and others taught me what happens when positioning meets an actual customer, what makes them stop, try, ask, trust and buy.
That is the thread through my work: find what is true, find the clearest way to say it, and build the strategy that helps it travel.
The Ladymaker is a luxury womenswear brand exploring the many expressions of Ladyhood. I lead marketing and communications across campaigns, content, PR, partnerships and community, shaping distinct stories for each collection while strengthening a clear and consistent identity for the brand.
Campaign strategy · Brand communications · PR · Partnerships · Community
Perspectives on Ladyhood
and Heritage.
Ìyálọ́jà AI is a commerce infrastructure startup building technology for growing businesses. I developed its brand positioning and go-to-market strategy, defining a proposition that could speak clearly to both the businesses using the product and the investors backing its growth.
Brand positioning · GTM strategy · Competitive positioning · Social strategy
Built for commerce.
Positioned to scale.
Odio Mimonet is a luxury fashion house known for expressive design and craftsmanship. I worked across campaign communications, editorial storytelling and PR, developing the narratives around collections and carrying them through Fashion Week, international press and digital channels.
Campaign communications · Editorial storytelling · PR
An Instinct for
the Unexpected.
My experience in luxury beauty has put me on the other side of brand strategy: where the campaign, product, packaging and promise meet a real person in real time. As a Beauty Activator for Valentino Beauty and through brand activations for Prada, Mugler, Fenty Beauty, Huda Beauty, Natasha Denona, Isamaya and Simihaze across Selfridges and Harrods, I have represented global beauty brands translating their worlds into conversations, product discovery and demonstrations. It has made me a sharper marketer. I see the gap between the message a brand puts into market and the language customers actually respond to. I hear the objections, notice the rituals, understand the purchase triggers and watch loyalty being built one interaction at a time.
Brand activation · Client experience · Product storytelling · Consumer insight · Sales
Beauty, personally.
Cross-Cultural Storytelling for Emerging Fintech Companies
MSc Dissertation · Northumbria University · Published by the International Journal of Entrepreneurship, Management, Innovation and Development (IJEMID)
My research looked at a question I had already begun asking in practice; how storytelling across cultures can be effective in marketing campaigns within the fintech industry and how a brand can grow across markets without losing the cultural specificity that makes people connect with it? I examined how emerging fintech companies balance global scale with local relevance across African and Western markets.
View researchWomen’s Month Feature
Lhaude Africa
A conversation about professional philosophy, voice and what it means to build infrastructure for African creative brands. I spoke with Lhaude Africa about my work, the way I think about brand building, and why visibility alone is not enough. For me, the more interesting question is what happens after a brand is seen: how it is positioned, understood and equipped to hold its own in a wider market.
Read interviewWhat it is like
to work with me.
“Temi is our International Partnerships and Communications Lead. Her superpower is an innate understanding of the pulse of our customer and our market, and the power of brand communications. She understands the strategies needed to position and maximise our presence as a brand.”
“Temi has poured all her passion and effort pre and post-show and with the marketing rollout.”
“Just want to say a massive thank you for all your work with Fenty on the site. Got glowing feedback on you.”
Have a story worth telling well?
I would love to hear about it.